Value perception definition
The relationship between your company and customer continues long after the sale has been made or service has been rendered. If customers see many satisfied customer reviews and customer stories about your business on your site, this will help to shape their customer perception. Once your customer is ready to buy, provide customer reviews for them so that they can read others’ experiences with your business. Customers may not be ready to purchase from you yet, but you will want to build a positive customer perception so that they feel confident making a purchase in the future. Consideration StageĪt this point, you want to make it as easy as possible for your target market to find out more information about what you offer. Your marketing strategy could help shape customer awareness of your product or service in a positive way. Perception occurs during this stage, when customers first hear about your brand from friends or family, social media posts, ads, etc. There are four stages to the customer journey: 1. This means that paying attention to how your business presents itself in all communications could be essential for building positive customer perceptions about your brand. As a result, it is important to focus on not just single interactions with customers but the overall experience throughout the relationship. Positive customer perceptions are built over time. Likewise, negative customer perceptions can damage your brand image and drive both current and prospective customers away.Ĭonsumers want to be associated with brands that:
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The way customers feel about your business can increase brand loyalty and result in positive referrals. With a large variety of competitive options available to consumers, it is not enough to have a well-known brand.
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So, if customers like what you offer, they are more likely to buy from you again!
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Creating positive perceptions about your business can lead to higher sales and greater profits by improving retention rates and increasing loyalty.